Last week, I spent in Morocco. It was my first visit to this fascinating country.
It began in Casablanca, where I facilitated a workshop, Anti-Fragile Leadership During Uncertain Times, for 90 C-level executives.
We explored the latest research and global leadership trends, including one striking insight: the role of a CEO has changed more over the past year than it did during the previous 25 years.
The key question for leaders today is: How do we remain stable in an increasingly unstable world?
My belief is that having a strong sense of meaning and purpose is one of the few things that helps us stay grounded amid global uncertainty. Using Robert Dilts’ Logical Levels model, we worked through a business case simulation to demonstrate exactly that.
After two days in Casablanca — and an unforgettable Robbie Williams concert at the Jazzablanca Festival — I travelled to Fez.
Fez is a truly unique ancient city, with a medieval atmosphere unlike anywhere else I have been.
For me, it is also deeply connected to my favourite band, U2.
I stayed at Riad El Yacout, the hotel that U2 booked exclusively for two weeks in 2007 while recording No Line on the Horizon — in my view, the most profound and mature album they have ever created.
In the riad’s beautiful octagonal courtyard, with its fountain at the centre, they recorded No Line on the Horizon, Magnificent, Moment of Surrender, Unknown Caller, Fez-Being Born, and White as Snow.
And there I was, standing in the very place where some of my favourite songs were born…
A truly magnificent feeling.
My journey ended in Marrakech, a city with a completely different energy — vibrant, colourful, and full of life.
Morocco turned out to be a journey not only across cities, but also across leadership, music, and history. These are the kinds of trips that stay with you long after you return home.
If you’re interested, you can read more about my Moroccan journey in my travel blog below (in Russian). Читать далее «Путешествие по Марокко в 2026 году (Касабланка, Фес, Марракеш) / Trip to Morocco 2026 (Casablanca, Fez, Marrakech)»
I feel loved.
